Revamping Digital Experience for SofaSofa
idcx
About SofaSofa
SofaSofa stands as one of the UK’s foremost sofa manufacturers and retailers, crafting exquisite sofas right in the UK’s heartland.
making a difference
What We Did
Challenges Faced:
Despite robust PPC investments and a commendable SEO stance, SofaSofa’s conversion rates were lagging behind industry norms. Their website was plagued with a high basket drop-off rate. The basket, devoid of essential assurances, screamed for a UX revamp. The intricate shipping calculator added “friction”, deterring users from finalising their purchase decisions.
What We Did:
Psychology-driven A/B Testing: Our deep understanding of user psychology enabled us to engineer an A/B test that supercharged conversions by 85%.
Thorough Research: We dived deep into the page’s analytics across all channels, gauging on-page behaviors and spearheading remote user testing.
Rigorous Design Process: This entailed prototyping, wireframing, design, development, QAing, and finally, A/B split testing.
Insights from User Testing: Our findings revealed customers’ primary concerns revolved around delivery (both speed and cost) and their trust in the company’s reputation.
Key Modifications: Our revamp emphasized delivery assurances, simplifying the delivery calculator, and enhancing cross-selling by featuring more relevant products.
STRENGTH IN NUMBERS
The Results
The 3-week experiment unveiled stellar results with Version B:
- A surge in revenue by 112%.
- Revenue per visitor jumped by 77%.
- Conversion rates skyrocketed by 85%.
- Transactions saw a boost of 115%.
Remarkably, the return on investment for this A/B experiment in the subsequent three months was an astounding 2,324%.
With IDCX’s intervention, SofaSofa didn’t just navigate the digital space but dominated it, setting a gold standard in user experience and conversion optimisation.
surge in revenue
revenue per visitor jump
conversion rates increase
