Supercharging Lead Generation for Lloyd’s Register

Our goal was clear: present the apt message to the right audience using the most cost-efficient channels. With our rich legacy in B2B and B2C medical landscapes and meticulous audience analysis, LinkedIn and Bing emerged as the optimal platforms.

Leveraging LinkedIn’s medical-centric groups and honing in on members showcasing expertise in Medical Devices, IVDR, and ISO 13485, our strategy unfolded as follows:

1. Diverse Ad Creation: Initiated 6 unique ads targeting pivotal LinkedIn groups and skill sets to discern audience resonance.

2. Bing Campaigns: Concurrently, two ad groups on Bing were activated, encompassing both direct and assisted conversion ads.

3. Meticulous Tracking: Integrated in-depth conversion tracking across Google and Bing Analytics.

4. Data-Driven Analysis: The maiden 5 days were dedicated to collating user data, diving deep into metrics like conversion rates, audience attributes, and ad performance.

5. Optimisation: Post the initial 5-day analysis, non-converting user parameters were pruned, amplifying our targeting precision, boosting conversion rates, and optimising ROI.

6. Budget Refinement: The concluding 7 days witnessed budget adjustments, channelling funds towards high-performing campaigns on both LinkedIn and Bing.