Pivoting to Digital Consultations Boosts Hampstead Orthodontic Practice Amidst Lockdown
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About Hampstead Orthodontic Practice
Since its inception in 1994, Hampstead Orthodontic Practice has been a beacon of orthodontic excellence in north London.
making a difference
What We Did
Recognising the necessity to adapt swiftly, we proposed a pivot to online video consultations, a concept previously uncharted by Hampstead Orthodontic Practice. Embracing this innovative approach, we revamped the landing page content and initiated PPC ads highlighting the enticing offer of a “free orthodontic consultation online”.
This strategy was a masterstroke for two primary reasons:
- Many competitors, unprepared for the pandemic’s impact, paused their PPC endeavours, leaving a significant gap in the market.
- Data indicates that patients who avail a free consultation and are briefed about subsequent treatment steps are more inclined to pursue the treatment with the same clinic.
STRENGTH IN NUMBERS
The Results
- A staggering +280% surge in enquiries during the pandemic months in comparison to the preceding eight months.
- Thanks to reduced competition in March 2020, we achieved a remarkable 260% reduction in the cost-per-lead.
Notably, the transition to online consultations has been seamlessly integrated into the practice’s modus operandi, with a deluge of enquiries validating its efficacy.
280%
increase in enquiries
260%
reduction in CPL
67%
increase in MRR
