Elevating your digital presence instantly
Seeking PPC specialists who genuinely resonate with your enterprise and can yield consistent results? IDCX’s premier digital marketers are poised to elevate your business’s online visibility!
Result-oriented paid search strategies
Our bond with you is anchored in tangible outcomes. In the realm of paid search marketing, success is quantified through ROI. Our cardinal objective is to escalate ROI by decoding authentic metrics and orchestrating campaigns that resonate with your audience.
- Keyword and competitor research
- SKAGS (single keyword ad groups)
- Negative keyword pruning
- Ad copy Optimsation
- Design & fine-tuning of landing pages
- Advanced search engine retargeting
IDCX
How our paid search marketing service can help grow your revenue
Combining search engine marketing with conversion rate optimisation (CRO)
The essence of an impactful SEM campaign transcends mere visibility on Google. While some agencies might limit their approach to just that, we delve deeper. True SEM success is gauged by the calls/contacts you garner post-click. If your current SEM strategy yields a 2% conversion on your landing page, it signifies that out of 100 visitors, only 2 engage. We aim to revolutionise this metric.
Real certified Google Ads professionals
Engage with IDCX’s elite team of certified Google Adwords / SEM maestros, each boasting a minimum of 2 years’ local campaign management prowess. Together, we’ll sculpt the ideal blend of strategic foresight and flawless execution to surpass your aspirations.
what you get
What is included in our paid search marketing services?
Unravel our extensive PPC offerings. Allying with IDCX ensures you leverage our holistic suite of paid search services, each tailored to refine every dimension of your ad strategy, including
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PPC audit services
One of the first things we’ll do for your business is provide you with a full PPC audit. In the audit, we’ll evaluate every significant element of your existing PPC campaign and compile a report of what’s working and what isn’t. The report will break down every aspect of your PPC strategy and determine what you could improve. In addition, we’ll offer recommendations on how to improve them. In fact, if your business has over four employees and spends more than £2000 per month on PPC, you qualify for a free PPC audit! Just get in touch with us to get started.
solutions
Strategic remarketing solutions
At IDCX, we specialise in helping you harness the full potential of remarketing, particularly through platforms like Google Ads. With Google Ads, you gain the ability to track the traffic to specific pages on your website and deliver targeted ads to those users who have visited those pages. Our team is dedicated to assisting you in setting up the necessary tracking mechanisms and creating captivating remarketing ads that effectively capture the attention and interest of your target audience.
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Geofencing ad services
IDCX is here to provide you with comprehensive support in harnessing the potential of geofencing, ensuring that your ad campaigns are optimised for maximum impact. Our team of experts will assist you in identifying the ideal outer limits for your geofences and seamlessly integrate them into your Google Ads strategy. Using this information, we will assist in setting up geofences that precisely align with your objectives, reaching the right people at the right time and maximising the efficiency of your advertising efforts.
Creating Success
What makes our paid search management services so effective?
Match search intent at every touchpoint
Selecting the apt keywords is the foundational step. Our forte lies in synchronising the search intent of your chosen keywords with compelling ad copy, CTAs, and landing pages, ensuring every click translates to tangible ROI.
Experienced PPC management
What's the hallmark of genuine expertise? Prior triumphs. Our PPC maestros have a rich history of spearheading successful campaigns across a myriad of sectors. Our portfolio of elated clientele is a testament to our prowess.
Google Premier Partnership
Aligning with a Google Partner agency like IDCX offers unparalleled advantages. Our certifications span the entire spectrum of Google advertising, and we enjoy the privilege of direct support and exclusive resources from Google.
“We partnered with IDCX. Their (PPC) strategies not only maximised our reach but also provided an impressive ROI. Their insights and expertise have been invaluable, and we’ve seen a significant surge in our online traffic and customer engagement.”
Director of Marketing
The proof is in the numbers
Why paid search Ads can bring in the numbers
38%
A staggering 38% surge in brand consciousness for enterprises venturing into Search Ads.
100%
A complete 100% of total clicks on search results pages are attributable to Search Ads, underscoring the limitations of a sole reliance on SEO.
82%
A whopping 82% of Search Ad clicks exhibit a higher purchase inclination, signifying superior lead quality.
FAQ
FAQs about paid search management
Looking to learn more about paid search management for your business? Browse our FAQs:
Paid search, often referred to as Pay-Per-Click (PPC) advertising, is a digital marketing strategy where advertisers pay a fee each time their advertisement is clicked. Unlike organic search results, these ads are prominently displayed on search engine results pages (SERPs) and are targeted based on keywords, demographics, and other criteria.
Paid search management services encompass a range of activities designed to create, optimise, and manage PPC campaigns. This includes keyword research, bid management, ad creation, landing page optimisation, and performance analysis. The goal is to ensure that the advertising budget is spent efficiently, driving relevant traffic and maximising ROI.
Paid search operates on a bidding system. Advertisers select keywords they want their ads to show up for and decide how much they’re willing to pay for each click on their ad. When a user searches for a keyword, the search engine’s algorithm sifts through the bids and displays the most relevant ads. The actual position of the ad can depend on the bid amount, the relevancy of the ad content, the landing page quality, and other factors. Advertisers are charged only when a user clicks on their ad.
- Quick Results Are Desired: Unlike organic search strategies, which can take months to show results, paid search offers immediate visibility on SERPs.
- Targeting Specific Keywords: If there are high-competition keywords that are difficult to rank for organically, paid search can ensure visibility.
- Promoting Time-Sensitive Offers: For limited-time promotions or events, PPC can drive targeted traffic quickly.
- Reaching a Specific Audience: With advanced targeting options, you can reach users based on demographics, location, search behavior, and more.
- Controlling Ad Spend: With a set budget, you can control how much you’re spending daily, ensuring no unexpected costs.
