e-Cigarette Direct

Revitalising Online Presence for e-Cigarette Direct

idcx

About e-Cigarette Direct

Established in 2008, e-Cigarette Direct stands as one of the pioneering vaping brands in the UK. Renowned for its premium products, staunch industry advocacy, and exceptional customer service, they extend their presence both online and via a chain of high-street stores across England and Wales.

making a difference

What We Did

Challenges Faced: With the burgeoning online sale of e-cigarettes and escalating industry competition, e-Cigarette Direct yearned for a vigorous SEO strategy. This called for a slew of technical SEO resolutions, content enhancements, and an ingenious link-building approach.

What We Did:

SEO Strategy Uplift – Welcoming 99% More Customers:

  1. Building a Robust Foundation: Prioritising an error-free, swift website, we tackled over 1,000 technical SEO challenges, spanning from redirecting broken pages to boosting site speed and rectifying indexability issues.

  2. Pruning Low-Quality Pages: Recognising that fewer underperforming pages equate to better rankings, we amalgamated 12 and excised 52 redundant pages.

  3. New Page Creation: Identifying high-volume search terms, we crafted new pages spotlighting different e-liquid flavours, propelling targeted traffic and amplifying sales.

  4. Refining Existing Content: Over 60 pivotal category pages underwent content optimisation, catering to visitor needs with comprehensive product details.

  5. Inventive Link-Building: Navigating the challenging vaping industry landscape, we employed three scalable techniques, amassing over 100 backlinks for e-Cigarette Direct:

    • Supplier Linking: Engaged with existing suppliers and manufacturers for partnership links.
    • Broken Link Repair: Identified and rectified broken links pointing to e-Cigarette Direct.
    • Brand Mention Linking: Sought out publications mentioning e-Cigarette Direct without linking, and rectified this oversight.
STRENGTH IN NUMBERS

The Results

Within a mere 3-5 months, our concerted efforts began manifesting. Traffic swelled, and newly minted category pages started ascending Google’s ranks. By the culmination of a year, the results were nothing short of spectacular:

  • A staggering 99.48% surge in new users.
  • 249.29% growth in average session duration.
  • A 131.83% boost in eCommerce revenue.
  • 39.73% of keywords clinching a spot on Google’s Page 1.

e-Cigarette Direct, with IDCX’s expertise, didn’t just navigate the digital tumult but emerged as a beacon in the vaping industry’s online domain.

99%

surge in new users

249%

growth in average session duration

131%

boost in eCommerce revenue