Catalysing Online Growth for Internet Reptile

In the aftermath of a booming 2021, Internet Reptile confronted a plateauing and potentially diminishing market. The rise in competitors further exacerbated their challenges, with both volume and associated costs in Google Ads being adversely affected.

Our Approach:

• Back to Basics: Recognising the importance of a foundational structure in Google Ads, we anchored our strategy in aligning with the company’s goals.

• Phased Restructuring: Instead of an abrupt overhaul, we adopted a phased approach to restructure campaigns, mitigating potential disruptions.

• Tailored Campaigns: We devised a structure segmenting campaigns by product categories and profitability, pivoting from merely focusing on Return On Ad Spend to emphasising profit.

• Strategic Allocation: Through feed rules, labels, and product bucketing, we discerned performance and profit levels for products, enabling precise budget allocation.

• Growth & Experimentation: With the foundational structure set, we embarked on trailing various settings, targeting mechanisms, and assets, propelling growth significantly in the concluding two months.

• Holistic Growth: While accentuating bottom-funnel conversions, we simultaneously nurtured top-funnel inputs, integrating new channels and campaign types centred on customer acquisition.

• Collaborative Efforts: IDCX’s synergy with Internet Reptile was pivotal, as we jointly brainstormed offers and strategies to entice new customers and bolster retention.