Driving Global Engagement for TMF Group
idcx
About TMF Group
The TMF Group is a global powerhouse, boasting operations in more than 120 offices across over 80 countries. Their diverse team, exceeding 6,500 members, comprises seasoned professionals ranging from accountants and lawyers to HR specialists.
making a difference
What We Did
IDCX was entrusted with a mission: Propel TMF Group’s international PPC campaign and amplify leads to their freshly minted website. Our strategy was multi-faceted:
- Early Engagement: Utilised AdWords in the UK to captivate potential customers at the beginning of their research journey.
- Market Exploration: Piloted US accounts, gauging the feasibility and potential of introducing TMF services to new international territories.
- Lead Maximisation: Devised strategies to optimise and enhance lead generation in these fresh markets.
- Empowerment: Conducted comprehensive training sessions for TMF staff, equipping them with knowledge on advanced conversion tracking and insights.
STRENGTH IN NUMBERS
The Results
Our collaborative endeavor bore impressive results:
- Conversion Surge: Witnessed a tripling of the conversion rate over a mere 6-month period post our intervention.
- UK Success: Quadrupled conversion rates in the UK sector, achieving a stellar cost per lead that comfortably nestled below the target KPI of £100.
- US Breakthrough: Realised a 50% boost in conversions and slashed the cost per conversion by half in the US markets.
With IDCX’s expertise, TMF Group not only expanded their global footprint but also achieved a significant uptick in conversions, setting new benchmarks for future endeavors.
33%
increase in conversion rate over 6 months
4X
conversion rate for the UK market
50%
increase in conversions
