Crafting emails that resonate & convert
Searching for email marketing experts who genuinely align with your business objectives and can consistently deliver impactful campaigns? IDCX’s top-tier digital marketers are here to bring your email strategies to life and foster deeper connections with your audience!
Roi-centric email campaigns
Our bond with you is anchored in palpable results. In the world of email marketing, success is gauged by open rates, click-through rates, and conversions. Each day, our foremost endeavour is to optimise ROI by analysing authentic engagement metrics and designing campaigns that resonate.
- Target audience segmentation and analysis
- Creation of tailored email content calendars
- A/B testing for optimal campaign performance
- Crafting compelling subject lines and body copy
- Creation & fine-tuning of conversion-optimised ads
- Advanced email automation and drip campaigns
IDCX
How our email marketing service can help grow your revenue
Integrating email marketing with conversion optimisation
The magic of a potent email marketing campaign isn’t just about sending messages. While some agencies might focus on sheer volume, we emphasise value and engagement. The pinnacle of email marketing is not just reaching the inbox, but compelling the reader to take action.Â
Engage with IDCX’s certified email marketing specialists, each with a minimum of 2 years of experience crafting and managing diverse email strategies. Together, we’ll conceptualise the perfect blend of creativity and analytics, ensuring your campaigns consistently hit the mark.
what you get
What is included in our email marketing services?
Dive deep into our exhaustive email marketing offerings. By partnering with IDCX, you unlock our complete spectrum of email services, tailored to amplify every facet of your email strategy
Email campaign audit and optimisation
In the ever-evolving landscape of email marketing, a periodic review is essential. IDCX’s Email Campaign Audit dives deep into your current email strategies, evaluating open rates, click-through rates, subscriber engagement, and overall design. By identifying areas that resonate with your audience and those that may be missing the mark, we provide actionable insights to refine and optimise. Whether it’s tweaking subject lines or overhauling content design, our goal is to ensure every email achieves maximum impact.
Behaviour-driven email automation
Harness the power of automation with IDCX’s behavior-driven email solutions. Recognizing that every subscriber is unique, our email campaigns are tailored to respond to individual user behaviors. Whether it’s a follow-up email for an abandoned cart, a thank you note for a recent purchase, or a nudge after prolonged inactivity, our automated emails ensure timely and relevant communication, driving conversions and fostering customer loyalty.
Personalised email content creation
In a crowded inbox, personalisation is key to standing out. IDCX’s personalised email content creation ensures every email feels tailor-made for the recipient. Leveraging data insights, we craft messages that address subscribers by name, reference past interactions, and offer content or promotions uniquely suited to their preferences. This bespoke approach not only boosts engagement but also strengthens the bond between brand and consumer.
Cross-platform email campaign management
With the myriad of email platforms and tools available, IDCX offers holistic email campaign management across platforms. Whether you’re using Mailchimp, SendinBlue, HubSpot, or any other platform, our team seamlessly integrates strategies to ensure consistent messaging and optimised delivery. We handle everything from list segmentation and A/B testing to analytics and reporting, ensuring your campaigns thrive irrespective of the platform.
Creating Success
What makes our email marketing services so effective?
Aligning content with subscriber intent
Merely sending emails isn't the zenith. We specialize in curating content that aligns perfectly with the intent and interests of your subscribers, ensuring every email not only gets opened but also drives action
Proven email marketing expertise
How do you measure the true impact of an email? Through its results. Our email marketing maestros come equipped with a legacy of designing campaigns that not only resonate but also convert. Our satisfied clientele stands as a testament to our expertise
Partnerships with leading email platforms
Alliance with an agency that maintains robust ties with major email platforms offers distinct advantages. Not only are we well-acquainted with platform-specific nuances, but we also leverage advanced tools and analytics to refine your campaigns continuously.
“IDCX’s email marketing services have been instrumental in achieving this. Their strategic approach to segmentation and personalisation ensured that our messages resonated deeply, resulting in markedly increased engagement and conversions. We’ve not just seen a rise in sales, but also in brand loyalty and customer retention. Their expertise is unparalleled”
Marketing director
The proof is in the numbers
Why paid email marketing can bring in the numbers
£40
Email marketing offers an average ROI of £40 for every £1 spent
59%
Over 59% of consumers say marketing emails influence their purchase decisions
73%
73% of B2B and B2C companies use email marketing technology to connect with their audience
FAQ
FAQs about paid search management
Looking to learn more about email marketing for your business? Browse our FAQs:
Email marketing is a digital marketing strategy that involves sending emails to prospects and customers with the intent of promoting products, informing about new offers, or building a relationship. It’s a direct form of communication that allows brands to reach their audience in a personalised manner, right in their inbox. Whether it’s a newsletter, promotional offer, or an announcement, email marketing is a powerful tool to drive engagement, sales, and customer loyalty.
While all digital marketing channels aim to engage audiences and drive actions, email marketing offers unique advantages:
- Direct and Personalised Communication: Emails are sent straight to the user, allowing for a more personalized and direct line of communication compared to the broad reach of social media or display ads.
- Segmentation: Email lists can be segmented based on various criteria, ensuring tailored content for different audience groups.
- Ownership: Unlike social media followers, email subscribers are an asset owned by the brand, not dependent on platform algorithms or policies.
- High ROI: With the right strategy, email marketing often boasts a higher return on investment compared to other channels.
Success in email marketing can be gauged through various metrics, including:
- Open Rate: The percentage of recipients who opened the email.
- Click-through Rate (CTR): The percentage of opened emails where the recipient clicked on a link.
- Conversion Rate: The percentage of recipients who take a desired action, such as making a purchase.
- Bounce Rate: The percentage of emails that weren’t successfully delivered to the recipient’s inbox.
- Unsubscribe Rate: The percentage of recipients who opt-out of future emails. Analysing these metrics provides insights into campaign performance and areas of improvement.
Email marketing plays a pivotal role in fostering brand engagement and loyalty because:
- Consistent Touchpoint: Regular emails keep the brand top-of-mind for subscribers.
- Value Proposition: Brands can offer exclusive deals, insights, or content to their email subscribers, enhancing perceived value.
- Two-way Communication: Email allows for direct feedback and interaction, building a deeper relationship with the audience.
- Customer Journey Nurturing: From onboarding new subscribers to re-engaging dormant ones, email campaigns can guide users through various stages of the customer lifecycle.
- Trust Building: Consistent, valuable, and transparent email communication establishes trust, turning subscribers into loyal brand advocates.
